Privacy & Legal.

We collect what you give us, and little else.

We do not ask you to create an account, and we do not sell anything to you on this site. The information we hold comes from three places.

• Information you submit through our forms. The capture form for the five-question diagnostic asks for your first name and email address. The contact form asks for your first name, last name, and email address, with company name and phone number optional, plus anything you write in the message field. We receive whatever you choose to enter.
• Correspondence. When you book a discovery call or email us, we keep that correspondence so we can respond and follow up.
• Standard technical data. Like most websites, the servers and services that deliver this site record routine technical information such as IP address, browser type, and the pages requested. This is used to keep the site running and secure, not to build a profile of you.

To reply, to deliver what you asked for, and to stay in touch.

We use the information you give us to:

• Send you the diagnostic questions and the read you asked for.
• Respond to your questions and schedule a discovery call.
• Follow up about a possible engagement when you have asked us to.
• Send you a recurring email sequence about our process, our thinking, and our offers. Submitting a form may add you to this list.
• Keep the site secure and working as intended.

The legal basis for those marketing emails is your consent, which you give when you submit a form. You can withdraw it at any time by unsubscribing — see Your choices below.

We do not sell, rent, or trade your information, and we do not share it with third parties for their own advertising.

A short list of service providers, named plainly.

To run the site and respond to you, we rely on a few outside services. Each one only receives what it needs to do its job.

• Form and email routing. When you submit a form, the details you entered — your name, company, phone number, message, and email address — pass through Zapier to HubSpot, which stores your contact record and sends the email sequence.
• Email. When you reply to one of our emails or send an unsubscribe request, that message routes to our Google Workspace inbox, which stores it so we can respond and act on it.
• Web fonts. This site loads typefaces from Google Fonts. When your browser requests those fonts, Google receives your IP address as part of that request. See Google’s privacy policy for how they handle it.
• Hosting. This site is hosted on Vercel, which processes standard server logs to deliver the site.

We may also disclose information if the law requires it, or to protect our rights, safety, or property.

This site sets no tracking cookies of its own.

We do not run advertising trackers or set marketing cookies. If we add analytics later to understand which pages are useful, we will name the tool here and describe what it measures before turning it on. Third-party requests such as web fonts may set their own cookies under their own policies, which we do not control.

As long as it is useful, then no longer.

We keep your email and correspondence while there is an active or possible working relationship, and for a reasonable period afterward for our records. If you ask us to delete your information, or you unsubscribe and have no open conversation with us, we remove it from our active systems.

You can see it, correct it, or have it removed.

At any time you can ask us to:

• Tell you what information we hold about you.
• Correct anything that is wrong.
• Delete your information from our systems.
• Stop emailing you. Every marketing email we send includes an unsubscribe link, and one click is enough to leave the list.

Email hello@claritect.co with the request and we will act on it. Depending on where you live, local law may give you additional rights, and we will honor those that apply.

We protect what we hold, within reason.

We use sensible measures to protect your information and we limit who can access it. No method of transmission or storage is perfectly secure, so we cannot promise absolute security. We ask you not to send sensitive personal or financial details through the forms or by email.

This site is for businesses, not children.

Claritect sells to companies and the people who run them. The site is not directed to children, and we do not knowingly collect information from anyone under 16. If you believe a child has sent us information, contact us and we will delete it.

We are not responsible for where our links lead.

This site may link to other websites. Once you leave claritect.co, this policy no longer applies. We encourage you to read the privacy policy of any site you visit.

The plain terms for using this site.

The content on this site, including the writing, design, code, and the Claritect name and mark, belongs to Claritect, LLC. You may read it and share links to it. You may not copy or reuse it as your own.

The site and its content are provided as they are, without warranties of any kind. We do our best to keep everything accurate and available, but we are not liable for losses arising from your use of the site or reliance on its content. Nothing here forms a contract for services. Any engagement is governed by the separate written agreement we sign with a client.

This policy and these terms are governed by the laws of the State of Arizona, United States, without regard to conflict-of-law rules.

If this changes, the date at the top changes too.

We may update this page as the site grows or the law changes. When we do, we revise the date at the top. Material changes will be made clear on this page.

One address for anything on this page.